It’s not often an advert gets my attention, but this one is just wrong. It’s a full colour half page Sony advert in the Bangkok Post for their new snappily-named Wega KE-MX42A1 42″ Plasma TV. The advert’s copy is jawdroppingly awful, the sort of comical Engrish that you simply wouldn’t expect from a multinational company like Sony. Read for yourself – the following is all [sic]:
Secret unfold with the power of Wega Engine
With Sony’s revolutionary technology “Wega engine”, even the smallest pixels are revealed astonishingly with full digital processing system resulting in vivid clarity picture. Wega Engine also serves to clear away unwary disturbances that produce authentic image, equaling natures very best. Ultimately leading to true revelation, thus no picture secret can be missed with Wega Engine
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Beneath this is an image of a beautiful woman’s face in closeup. Over which the ad creators have triumphantly imposed an emphasis box, showcasing a barely noticable purple line on the model’s cheek. The box’s label explains: “An unwanted capillary on Lookked’s cheek, as revealed by WEGA ENGINE”
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To which the only sane response can be: Quick! Where do I get the TV that makes makes beautiful women look disfigured and ugly!
More on Sony Wega TVs:
Spike | Google | Amazon UK | Amazon US | Wikipedia | Open Directory
